Your future, your choice: Employer branding workshop for students in Poland

Date: 16. 4. 2024

Time: 12:00 - 13:30

Number of participants: 25

Venue: Szczecin

Organizer: University of Szczecin

The planned workshop for students as part of the HRM in V4 project, funded by the International Visegrad Fund, represents a significant milestone in examining the past, present, and future of human resource management. As a key organizational support function, HRM plays an immensely important role in guiding businesses towards success. Despite the potential of artificial intelligence to replace certain aspects of human resource management, human resources will remain a key element of future organizations, albeit with numerous structural modifications. During the upcoming workshop, students will have the opportunity to learn about the role of employer branding as an important element of HRM. The latest research findings conducted in the V4 region countries will also be helpful.

Organizers:

Sandra Misiak-Kwit (Team Leader), Department of Marketing, University of Szczecin

Malgorzata Wiscicka-Fernando, Department of Marketing, University of Szczecin

Kelaniyage Shihan Dilruk Fernando, Doctoral School, UNESCO chair for social sustainability, University of Szczecin, Poland